Heart, Vision & a Hint of Coffee – Inside Adler Marketing
by Nina Winner
Here, we tell real stories, offer special behind‑the‑scenes insights, and share tips for those who want more from their vacation: more personality, more freedom, and more heart. What can you expect? Inspiration for your next family getaway, favorite spots in Saalbach Hinterglemm, and little anecdotes from everyday life at the resort.
A behind‑the‑scenes peek today
I’m Nina – and if you’ve ever scrolled through our social media channels, spotted a creative ADLER ad, or read one of our blog posts, there’s a good chance you’ve already seen a bit of me.
As a Sales & Marketing generalist and the creative voice behind our social media, I make sure our stories take flight – with heart, humor, and that distinctive ADLER feeling.
A bit more about me
I didn't originally come from the hotel industry; my background is in online marketing and coaching. Even earlier, I was a contemporary dancer and choreographer. That means stage, performance, and the creative interplay of many elements have been part of my life for as long as I can remember – it’s in my blood.
Today, I’m a mother of three, full of life’s joys – and firmly convinced that creativity (and a good coffee) can conquer almost anything.
How I came to the Salzburgerland
I grew up in Germany but moved to Austria for love – and stayed. Here, in the mountains, nestled in everyday life, I found my new home. And this is where I discovered the Adler Resort: a place of endless possibilities, personality, and freedom.
Marketing is my stage – and Adler Resort is my show
Whether it’s crafting a new slogan, creating a witty reel, writing a warm blog post, or launching an emotional campaign – for me, marketing is like choreography: everything connects, it resonates outward – and, ideally, touches people.
Adler Resort is full of heart, vision, and character – and that’s exactly what I aim to bring to the spotlight.
What to expect here on the blog
Going forward, you'll find not just holiday ideas, tips for Saalbach Hinterglemm, and glimpses into daily resort life, but also genuine stories. Little anecdotes. People with heart. And, of course, practical info to help you plan your trip—or simply inspire you to pack your bags.
I’m delighted if you read along—and maybe even leave a comment or send us a message on Instagram.
See you soon—perhaps even in person right here at Adler Resort?
Warm regards,
Nina
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